Digital Marketing vs Social Media Marketing: Which One Should You Study?

Digital Marketing and Social Media Marketing professionals are both in high demand by employers worldwide. To a casual observer, they may seem like similar roles, as both leverage the internet to reach audiences and require similar skill sets. However, it’s important to note the differences between the two to avoid confusion.

While social media marketing is a subset of digital marketing that specifically utilises social media platforms to achieve marketing goals, digital marketing includes social media along with other forms of online marketing, such as email marketing, search engine optimization (SEO), pay-per-click advertising, and other digital channels, to achieve specific targets.

So, what skills would you need in order to excel in these roles?

While there are some shared skills between social media and digital marketers, there are also significant differences between them. Social media marketers should possess strong abilities in content creation, community management, and social media analytics. In contrast, digital marketers need a more diverse skill set, including proficiency in data analysis, SEO, strategic thinking, innovative problem-solving, and the ability to work on various digital marketing channels. To succeed in digital marketing, strong organisational skills and the ability to motivate others towards a common goal are also essential.

On average, how much do professionals in these fields earn given their skill sets? Let’s find out:

It’s important to keep in mind that these figures are averages, so individual salaries can vary widely based on performance and other factors. Additionally, high demand for skilled professionals in these areas can drive salaries even higher, in fact the demand for Digital and Social Media Marketers is forecasted to grow by 21.1%!

So, what do you think is the better choice for you? Whatever it might be, our Digital Marketing and Communication courses will make sure that you stand out in your career. Talk to one of our specialists and get started today!