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10118NAT

Diploma of Social Media Marketing

By studying this Diploma, you will not only learn all there is to know about social media marketing; you will also develop the knowledge and skills required to build a comprehensive marketing, communication and implementation strategy which can be Applied to your chosen business.

Standard duration

1 academic year (4 terms of 10 weeks plus term breaks)

Areas covered by this course:

  • End to end social media education
  • Manage blog and content marketing
  • Mainstream social media marketing strategies
  • Niche social media marketing strategies
  • Strong personal brand in social media
  • Email marketing
  • Marketing communication plan
  • Market trends and developments
  • Undertake project work
  • Chinese social media marketing
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Course Information

What you’ll learn

Units of Competency

SMMBCM501APlan, implement and manage blog and content marketing
SMMMSM502APlan, implement and manage mainstream social media marketing strategies
SMMNSM503APlan, implement and manage niche social media marketing strategies
SMMBPB504AEstablish and build a strong personal brand in social media
SMMEMS505APlan, implement and manage email marketing
BSBMKG507Interpret market trends and developments
BSBMKG523Design and develop an integrated marketing communication plan
BSBPMG522Undertake project work

University Articulation Pathways