Start studying ONLINE
from only $40 a week
Offer ends soon.
Don't miss out!

Diploma of Social Media Marketing

Develop the knowledge and skills required to build successful marketing, communication and implementation strategies using social media and other marketing tools. Learn how to apply your knowledge in an organisational setting or to a diverse range of businesses and clients, using the tools and templates provided in the course.

Gain skills that can be used anywhere

Learn in a style that suits you

Get the qualifications that employers want


This course is designed to be completed within 1 year. 

Study Mode

This Course can be completed on Campus in Sydney and the Gold Coast and Online.

Areas Covered
  • End to end social media education 
  • Manage blog and content marketing 
  • Mainstream social media marketing strategies 
  • Niche social media marketing strategies 
  • Strong personal brand in social media 
  • Email marketing 
  • Marketing communication plan 
  • Market trends and developments 
  • Undertake project work 
  • Chinese social media marketing 
Course Units
  • SMMBCM501A Plan, implement and manage blog and content marketing 
  • SMMMSM502A Plan, implement and manage mainstream social media marketing strategies 
  • SMMNSM503A Plan, implement and manage niche social media marketing strategies 
  • SMMBPB504A Establish and build a strong personal brand in social media 
  • SMMEMS505A Plan, implement and manage email marketing 
  • BSBMKG507 Interpret market trends and developments 
  • BSBMKG523 Design and develop an integrated marketing communication plan 
  • BSBPMG522 Undertake project work 
Career Opportunities

Career Opportunities for graduates include:

  • Digital Marketing Manager 
  • Social Media Consultant 
  • Content Marketing Manager 
  • Social Media Community Manager 
  • Social Media Coordinator 
  • Client Services Director 
  • Marketing and Social Media Strategist 
  • Digital Marketing Strategist 
  • Marketing Director 

Catherine Tumelty

Trainer and Assessor

Catherine Tumelty has been working in the Digital Marketing space for over 8 years. She has a wealth of experience in a range of industry experience in the previous roles that she has held and many of her start-up businesses. Catherine has a passion for setting up new businesses and promoting them in a way that ensures that they are a success from day one. Catherine’s career has spanned many industries including Fitness, HR, Hospitality, Weddings & Events as well as Business Management. She loves to combine her passion for education and the digital space by sharing her knowledge and experience with her students to ensure that they enjoy the Marketing industry as much as she does. Having studied online herself, Catherine truly understands the challenges and perks of this style of learning and she is very dedicated to helping her students get the most out of their education.

John Cavallaro

Trainer and Assessor

John has spent nearly two decades creating high impact promotional work for international audiences. From TV Commercials and title packages to online content John is very seasoned in providing premium quality content. Always eager to learn and experiment John has continued to develop a passion for story, screenplay, documentary, copy writing, photography, music, sound design, art design and cinematography.

Show More

Glashie Qudsia

Trainer and Assessor

Glashie Qudsia has more than 8 years of leadership and marketing experience. She is passionate about innovating new ways of personal and professional development. Glashie worked as an analyst, strategist, and coach to clients. She assists them to analyse their financial situation. Glashie’s goal is to empower people and leaders to differentiate themselves.

Tanika Berlowitz

Trainer and Assessor

Tanika is an experienced business owner and manager that has worked in I.T. and many various roles of business development such as Systems Management, Marketing and Advertising, Relationship Management and Project Management. She currently manages all marketing Departments and systems for a “remote office” company in the personal insolvency industry.

Show More
Entry Requirements
  • Minimum 18 years, Australian Year 11 or equivalent, successful completion of PTG’s LLN test and IELTS 5.5 or equivalent (unless exempted for visa application with the Department of Home Affairs). 
  • Students must provide their own laptop. 

Pre-requisite requirements | 10118NAT Diploma of Social Media Marketing 

SMMBCM501A Plan, implement and manage blog and content marketing is a pre-requisite for the following core enterprise units: 

  • SMMMSM502A Plan, implement and manage mainstream social media marketing strategies
  • SMMNSM503A Plan, implement and manage niche social media marketing strategies 
  • SMMBP504A Establish and build a strong personal brand in social media 
  • SMMEMS505A Social media conversion and email marketing 
Price and Payment Options
Full Course Fee$1920
Per Term
Monthly (12 payments)$160
Fortnightly (24 payments)$80
Weekly (48 payments)$40
Full Course Fee$4800
Per Term (4 payments)$1200
Monthly (12 payments)$400
Gold Coast
Full Course Fee$4000
Per Term (4 payments)$1000
Monthly (12 payments)$333

Additional fees:

  • Enrolment fee: 200 AUD paid at time of enrolment (Campus), 50 AUD (Online) 
  • Material fee: 100 AUD paid at time of commencement (Campus) 
  • No material fee for online courses 
  • 20% discount is available for upfront payments
Further Study

Successfully complete 10118NAT Diploma of Social Media Marketing and enjoy guaranteed entry and full credit transfer towards our BSB61315 Advanced Diploma of Marketing and Communications.

Explore our other Accredited Social Media & Marketing Communication Course here:

BSB61315 Advanced Diploma of Marketing and Communication

Prepare to be the person who provides leadership and strategic direction in the marketing activities of an organisation. You’ll learn to analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

You will learn:

  • Develop advertising campaigns
  • Provide leadership
  • Create strategies
  • Conduct Market Research
  • Implement business plans

Standard Duration

1 year 9 months (7 terms of 10 weeks plus term breaks)

What our students say

“Approachable staff and trainers, excellent location, and world-class curriculum!”


Event Management Student

“Pacific Training Group is just fantastic as I love networking and this gives me the opportunity to meet important people in the industry which is definitely one of the most important things in our current job market.”


Hospitality Management Student

"I was attending Zoom seminar session on Tuesday with Leanne Wiseman which was brilliantly done."


Hospitality Management Student

"The Leadership and Management course subjects have taught me valuable skills and techniques that I have already implemented in my workplace, so I know the knowledge is very useful. "


Leadership and Management Student

previous arrow
next arrow