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Advanced Diploma of Marketing and Communication

Be prepared to provide leadership and strategic direction in marketing plans. Analyse, design and execute a range of technical, creative, conceptual and managerial competencies to achieve marketing objectives. 

Gain skills that can be used anywhere

Learn in a style that suits you

Get the qualifications that employers want

Duration

This course is designed to be completed within 1 year and 9 months. 

Study Mode

This Course can be completed on Campus in Sydney and the Gold Coast and Online.

Areas Covered
  • Advertising campaigns 
  • Organisational marketing objectives 
  • Marketing plan 
  • Strategic plans 
  • Implement a business plan 
  • Market research 
  • Marketing process 
  • Measure marketing effectiveness 
  • Innovation and continuous improvement 
  • Organisation development 
  • Provide leadership 
  • Originate and develop concepts 
Course Units
  • BSBPMG522 Undertake project work 
  • BSBADV602 Develop an advertising campaign 
  • BSBMKG608 Develop organisational marketing objectives 
  • BSBMKG609 Develop a marketing plan 
  • BSBMGT616 Develop and implement strategic plans 
  • BSBMGT617 Develop and implement a business plan 
  • BSBMKG607 Manage market research 
  • BSBMKG603 Manage the marketing process 
  • BSBMKG611 Manage measurement of marketing effectiveness 
  • BSBMGT608 Manage innovation and continuous improvement 
  • BSBMGT615 Contribute to organisation development 
  • BSBMGT605 Provide leadership across the organisation  
  • BSBCRT501 Originate and develop concepts 
Career Opportunities

Career Opportunities for graduates include:

  • Digital Marketing Manager 
  • Social Media Consultant 
  • Content Marketing Manager 
  • Social Media Community Manager 
  • Social Media Coordinator 
  • Client Services Director 
  • Marketing and Social Media Strategist 
  • Digital Marketing Strategist 
  • Marketing Director 
Trainers

Catherine Tumelty

Trainer and Assessor

Catherine Tumelty has been working in the Digital Marketing space for over 8 years. She has a wealth of experience in a range of industry experience in the previous roles that she has held and many of her start-up businesses. Catherine has a passion for setting up new businesses and promoting them in a way that ensures that they are a success from day one. Catherine’s career has spanned many industries including Fitness, HR, Hospitality, Weddings & Events as well as Business Management. She loves to combine her passion for education and the digital space by sharing her knowledge and experience with her students to ensure that they enjoy the Marketing industry as much as she does. Having studied online herself, Catherine truly understands the challenges and perks of this style of learning and she is very dedicated to helping her students get the most out of their education.

Entry Requirements
  • Minimum 18 years, Australian Year 11 or equivalent, successful completion of PTG’s LLN test and IELTS 5.5 or equivalent (unless exempted for visa application with the Department of Home Affairs). 
  • Students must provide their own laptop. 

Course-specific requirements | BSB61315 Advanced Diploma of Marketing and Communication 

  • BSBMKG507 Interpret market trends and development 
  • BSBMKG523 Design and develop an integrated marketing communication plan 
  • BSBPMG522 Undertake project work 
Price and Payment Options
Online
Full Course Fee$3360
Per Term
Monthly (21 payments)$160
Fortnightly (42 payments)$80
Weekly (84 payments)$40
Sydney
Full Course Fee$8400
Per Term (7 payments)$1200
Monthly (21 payments)$400
Fortnightly
Weekly
Gold Coast
Full Course Fee$7000
Per Term (7 payments)$1000
Monthly (21 payments)$333
Fortnightly
Weekly

Additional fees:

  • Enrolment fee: 200 AUD paid at time of enrolment (Campus), 50 AUD (Online) 
  • Material fee: 100 AUD paid at time of commencement (Campus) 
  • No material fee for online courses 
  • 20% discount is available for upfront payments
Further Study

After successful completion of the BSB61316 Advanced Diploma of Marketing and Communication, you’ll be eligible for entry and credits towards the following degrees at Southern Cross University, UniSA, ECU, AIHE, Melbourne Polytechnic College, Swinburne University, and UTS.

  • Bachelor of Communication and Marketing 
  • Bachelor of Media and Communication 
  • Bachelor of Marketing, Advertising, and Public Relations 
  • Bachelor of Business 

Explore our other Accredited Social Media & Marketing Communication Course here:

10118NAT Diploma of Social Media Marketing

Take a comprehensive look at social media. Learn to create effective social media marketing strategies and successful implementation plans for any industry. Acquire knowledge on how to utilise social media marketing to develop a comprehensive marketing, communication and implementation strategy within your industry.

You will learn:

  • Blog and content marketing
  • Social media marketing strategies
  • Email marketing
  • Building strong personal brands
  • Market trends and developments

Standard Duration

1 year (4 terms of 10 weeks plus term breaks)

What our students say

“Approachable staff and trainers, excellent location, and world-class curriculum!”

Boyan

Event Management Student

“Pacific Training Group is just fantastic as I love networking and this gives me the opportunity to meet important people in the industry which is definitely one of the most important things in our current job market.”

Damon

Hospitality Management Student

"I was attending Zoom seminar session on Tuesday with Leanne Wiseman which was brilliantly done."

Kelsey

Hospitality Management Student

"The Leadership and Management course subjects have taught me valuable skills and techniques that I have already implemented in my workplace, so I know the knowledge is very useful. "

Gilecy

Leadership and Management Student

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