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Gold Coast



Advanced Diploma of Marketing and Communication

The Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Standard duration

1.5 academic years (6 terms of 10 weeks plus term breaks)

Areas covered by this course:

  • Advertising campaigns
  • Organisational marketing objectives
  • Marketing plan
  • Strategic plans
  • Implement a business plan
  • Market research
  • Marketing process
  • Measure marketing effectiveness
  • Innovation and continuous improvement
  • Organisation development
  • Provide leadership
  • Originate and develop concepts
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Course Information

What you’ll learn

Units of Competency

BSBADV602Develop advertising campaigns
BSBMKG608Develop organisational marketing objectives
BSBMKG609Develop a marketing plan
BSBMGT616Develop and Implement strategic plans
BSBMGT617Develop and implement a business plan
BSBMKG607Manage market research
BSBMKG603Manage the marketing process
BSBMKG611Measure marketing effectiveness
BSBMGT608Manage innovation and continuous improvement
BSBMGT615Contribute to organisation development
BSBMGT605Provide leadership across the organisation
BSBCRT501Originate and develop concepts

University Articulation Pathways