BSB61315
Advanced Diploma of Marketing and Communication
The Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Standard duration
1.5 academic years (6 terms of 10 weeks plus term breaks)
Explore details
Course Information
What you’ll learn
Units of Competency
| BSBADV602 | Develop advertising campaigns |
| BSBMKG608 | Develop organisational marketing objectives |
| BSBMKG609 | Develop a marketing plan |
| BSBMGT616 | Develop and Implement strategic plans |
| BSBMGT617 | Develop and implement a business plan |
| BSBMKG607 | Manage market research |
| BSBMKG603 | Manage the marketing process |
| BSBMKG611 | Measure marketing effectiveness |
| BSBMGT608 | Manage innovation and continuous improvement |
| BSBMGT615 | Contribute to organisation development |
| BSBMGT605 | Provide leadership across the organisation |
| BSBCRT501 | Originate and develop concepts |
University Articulation Pathways
