

Advanced Diploma of Marketing and Communication
Be prepared to provide leadership and strategic direction in marketing plans. Analyse, design and execute a range of technical, creative, conceptual and managerial competencies to achieve marketing objectives.
Gain skills that can be used anywhere
Learn in a style that suits you
Get the qualifications that employers want
Duration
This course is designed to be completed within 1 year and 9 months.
Study Mode
This Course can be completed on Campus in Sydney and the Gold Coast and Online.
Areas Covered
- Advertising campaigns
- Organisational marketing objectives
- Marketing plan
- Strategic plans
- Implement a business plan
- Market research
- Marketing process
- Measure marketing effectiveness
- Innovation and continuous improvement
- Organisation development
- Provide leadership
- Originate and develop concepts
Course Units
- BSBPMG522 Undertake project work
- BSBADV602 Develop an advertising campaign
- BSBMKG608 Develop organisational marketing objectives
- BSBMKG609 Develop a marketing plan
- BSBMGT616 Develop and implement strategic plans
- BSBMGT617 Develop and implement a business plan
- BSBMKG607 Manage market research
- BSBMKG603 Manage the marketing process
- BSBMKG611 Manage measurement of marketing effectiveness
- BSBMGT608 Manage innovation and continuous improvement
- BSBMGT615 Contribute to organisation development
- BSBMGT605 Provide leadership across the organisation
- BSBCRT501 Originate and develop concepts
Career Opportunities
Career Opportunities for graduates include:
- Digital Marketing Manager
- Social Media Consultant
- Content Marketing Manager
- Social Media Community Manager
- Social Media Coordinator
- Client Services Director
- Marketing and Social Media Strategist
- Digital Marketing Strategist
- Marketing Director
Trainers
Catherine Tumelty
Trainer and Assessor
Entry Requirements
- Minimum 18 years, Australian Year 11 or equivalent, successful completion of PTG’s LLN test and IELTS 5.5 or equivalent (unless exempted for visa application with the Department of Home Affairs).
- Students must provide their own laptop.
Course-specific requirements | BSB61315 Advanced Diploma of Marketing and Communication
- BSBMKG507 Interpret market trends and development
- BSBMKG523 Design and develop an integrated marketing communication plan
- BSBPMG522 Undertake project work
Price and Payment Options
Online | |
---|---|
Full Course Fee | $3360 |
Per Term | – |
Monthly (21 payments) | $160 |
Fortnightly (42 payments) | $80 |
Weekly (84 payments) | $40 |
Sydney | |
---|---|
Full Course Fee | $8400 |
Per Term (7 payments) | $1200 |
Monthly (21 payments) | $400 |
Fortnightly | – |
Weekly | – |
Gold Coast | |
---|---|
Full Course Fee | $7000 |
Per Term (7 payments) | $1000 |
Monthly (21 payments) | $333 |
Fortnightly | – |
Weekly | – |
Additional fees:
- Enrolment fee: 200 AUD paid at time of enrolment (Campus), 50 AUD (Online)
- Material fee: 100 AUD paid at time of commencement (Campus)
- No material fee for online courses
- 20% discount is available for upfront payments
Further Study
After successful completion of the BSB61316 Advanced Diploma of Marketing and Communication, you’ll be eligible for entry and credits towards the following degrees at Southern Cross University, UniSA, ECU, AIHE, Melbourne Polytechnic College, Swinburne University, and UTS.
- Bachelor of Communication and Marketing
- Bachelor of Media and Communication
- Bachelor of Marketing, Advertising, and Public Relations
- Bachelor of Business