PTG Online
Sydney 
Diploma of Digital Marketing
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Diploma of Digital Marketing
The digital world has become more dynamic than ever before. If you want to stay ahead in this fast-paced society, learning how to effectively use technology is an absolute necessity. This Diploma of Digital Marketing can help empower career changers who have an interest or passion for marketing as well as those looking at starting their own business venture. Immerse yourself in the latest digital marketing trends and learn how to create a successful campaign that will grow a business.
Gain skills that can be used anywhere
Learn in a style that suits you
Get the qualifications that employers want
Graduates of the Diploma of Digital Marketing are equipped with the knowledge and skills in all aspects of digital marketing required to perform the functions associated with roles such as Digital Marketer, Marketing Automation Specialist and Digital Marketing Coordinator, Digital copywriter, social media planner and SEO coordinator.
Digital Marketers need practical skills in implementing online campaigns as well as an understanding of how relevant marketing theories apply in a digital landscape. This course will provide you the practical skills you need to kick-start an exciting career in digital marketing. The course focuses on the implementation of digital campaigns, as well as giving graduates introductory knowledge of various digital marketing channels. It will also provide in-depth knowledge of key digital channels and will equip graduates to be able to produce sophisticated marketing strategies.
Duration
This course is designed to be completed within 1 year.
Study Mode
This Course can be completed on Campus in Sydney and 100% Online.
Areas Covered
- Understanding target audiences
- Online customer behaviour
- Analysing results and metrics
- Creating persuasive copywriting
- Industry-standard platforms
Course Units
- NAT10931001 Conduct omnichannel marketing
- NAT10931002 Plan and conduct performance marketing
- NAT10931003 Facilitate organic and earned marketing
- NAT10931004 Apply marketing automation
- NAT10931005 Test to optimise performance
- BSBMKG555 Write persuasive copy
- BSBMKG546 Develop social media engagement plans
- BSBMKG547 Develop strategies to monetise digital engagement
Career Opportunities
Career Opportunities for graduates include:
- Digital marketer
- Digital media buyer
- Digital copywriter
- Digital marketing coordinator
- Digital marketing specialist
- Performance marketing manager
- Marketing automation specialist
- Social media planner
- SEO coordinator
- Digital content coordinator
- Digital communications manager
Trainers
Simon Rodie
Trainer and Assessor
Entry Requirements
To ensure that you have every opportunity to succeed in your studies, we need to make sure that your knowledge and skills are right for your chosen qualification. So when you apply for our courses, we will ask for evidence that shows you meet the following requirements:
- Age: 18 years or above
- Education: Completion of at least 11 years of formal schooling
- English: An upper-intermediate level of English or higher
- Equipment: Laptop computer and access to internet connection to study in class and/or online.
- Course-Specific Entry Requirement: N/A
Students studying fully online: To meet the above requirements please provide a passport or other valid identify documentation when applying to study with Pacific Training Group. You will also be required to undertake an LLN questionnaire after we have received your application. Once enrolment is confirmed, you will need to use your laptop and internet to undertake your course.
Students studying on a student visa: To meet the above requirements please provide a passport, certificate of your highest level of study, and any English test that you have undertaken when applying to study with us. If you are unsure of what you need to provide please click the link below or contact us; we will also contact you if further information is required. Once enrolment is confirmed, you will need to use your laptop and internet to undertake your course.
Click here for more details on meeting PTG’s entry requirements.
Price and Payment Options
| Online | |
|---|---|
| Full Course Fee | $4560 $1200 |
| Per Term | - |
| Monthly (12 payments) | $380 $100 |
| Fortnightly (24 payments) | $190 $50 |
| Weekly (48 payments) | $95 $25 |
| Sydney | |
|---|---|
| Full Course Fee | $5600 |
| Per Term (4 payments) | $1400 |
| Monthly (10 payments) | $560 |
| Fortnightly | - |
| Weekly | - |
Additional fees:
- Enrolment fee: $100 AUD (Normally $200) paid at time of enrolment (On-Campus) and $25 AUD (Online)
- Material fee: Material Fees are currently waived. (Normally $100 AUD paid at time of commencement) (On-Campus) and No material fee for online courses
- Discounts are available for upfront payments
- On-Campus payment plans include a 12.5% discount.
English Language Pathway
If you don’t yet meet our English Entry requirements, we can help get you there. We’ve partnered with Sunshine Coast International College (SCIC) to offer non-English speaking students the chance to work on their English language skills either on-campus in Australia or online from anywhere in the world before progressing through to any of our vocational online or blended courses. You can learn more about our English Pathways Program
Further Study
After achieving the 10931NAT – Diploma of Digital Marketing, students can progress to equivalent or higher-level qualifications offered by PTG which include:
- BSB50820 Diploma of Project Management
- 10904NAT Diploma of Social Media Marketing
- ICT60220 Advanced Diploma of Information Technology (Cyber Security)
- 10747NAT Advanced Diploma of Applied Blockchain
- BSB60420 Advanced Diploma of Leadership and Management
- BSB60720 Advanced Diploma of Program Management
- BSB60520 Advanced Diploma of Marketing and Communication
- SIT60216 Advanced Diploma of Event Management
- SIT60316 Advanced Diploma of Hospitality Management
Credit pathways from the qualification:
Students who have successfully completed PTG’s 10931NAT – Diploma of Digital Marketing are eligible for credit transfer for the unit of BSBMKG555 Write persuasive copy in the 10904NAT Diploma of Social Media Marketing. This does not reduce the course duration.
Explore our other Digital Marketing and Communication courses here:
What our students say
“Approachable staff and trainers, excellent location, and world-class curriculum!”
Event Management Student
“Pacific Training Group is just fantastic as I love networking and this gives me the opportunity to meet important people in the industry which is definitely one of the most important things in our current job market.”
Hospitality Management Student
"I was attending Zoom seminar session on Tuesday with Leanne Wiseman which was brilliantly done."
Hospitality Management Student
"The Leadership and Management course subjects have taught me valuable skills and techniques that I have already implemented in my workplace, so I know the knowledge is very useful. "
Leadership and Management Student
