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Diploma of Digital Marketing

Save 50% off your online course when you pay in full!

Offer ends 30 June 2022

Enter the discount code: PTG50 when applying online.
On Campus (CRICOS) Courses 40% off by using the code CAMPUS40
Payment Plans $300 off by using the code PTG300

Diploma of Digital Marketing

The digital world has become more dynamic than ever before. If you want to stay ahead in this fast-paced society, learning how to effectively use technology is an absolute necessity. This Diploma of Digital Marketing can help empower career changers who have an interest or passion for marketing as well as those looking at starting their own business venture. Immerse yourself in the latest digital marketing trends and learn how to create a successful campaign that will grow a business.

Gain skills that can be used anywhere

Learn in a style that suits you

Get the qualifications that employers want

Duration

This course is designed to be completed within 1 year.

Study Mode

This Course can be completed on Campus in Sydney and the Gold Coast and Online.

Areas Covered
  • Understanding target audiences
  • Online customer behaviour
  • Analysing results and metrics
  • Creating persuasive copywriting
  • Industry-standard platforms
Course Units
  • NAT10931001 Conduct omnichannel marketing
  • NAT10931002 Plan and conduct performance marketing
  • NAT10931003 Facilitate organic and earned marketing
  • NAT10931004 Apply marketing automation
  • NAT10931005 Test to optimise performance
  • BSBMKG555 Write persuasive copy
  • BSBMKG 546 Develop social media engagement plans
  • BSBMKG547 Develop strategies to monetise digital engagement
Career Opportunities

Career Opportunities for graduates include:

  • Digital marketer
  • Digital media buyer
  • Digital copywriter
  • Digital marketing coordinator
  • Digital marketing specialist
  • Performance marketing manager
  • Marketing automation specialist
  • Social media planner
  • SEO coordinator
  • Digital content coordinator
  • Digital communications manager
Trainers

Andrew Scott

Trainer and Assessor

Andrew is a passionate trainer and assessor with extensive experience in the areas of Marketing & Event Management, Media & Communications, Strategic Planning, Multimedia Design & Video Based Design and Mobile Development.

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Mamita Mishra

Trainer and Assessor

Mamita has worked extensively in the Travel and Tourism industry for over 20 years and has a vast experience as a Vocational Education Trainer and Assessor. She truly enjoys teaching students and sharing all of her industry experiences with them.

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Simon Rodie

Trainer and Assessor

With over 20 years’ experience working as a vocational trainer at a range of RTO’s, Simon has a true passion for teaching in both a face to face and online capacity.

He has a had an exciting career to date working in advertising, sales and marketing, media and communications, education and training in diverse range of industries.

Simon has worked with organisations that include McCann-Erickson, Saatchi and Saatchi, News Limited, Consolidated Press, Ted Noffs Foundation, Wesley Mission, Kaplan International Colleges, Open Colleges, RailCorp and Sydney Ferries.

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Entry Requirements

To ensure that you have every opportunity to succeed in your studies, we need to make sure that your knowledge and skills are right for your chosen qualification. So when you apply for our courses, we will ask for evidence that shows you meet the following requirements:

  • Age: 18 years or above
  • Education: Completion of at least 11 years of formal schooling
  • English: An upper-intermediate level of English or higher
  • Equipment: Laptop computer and access to internet connection to study in class and/or online.
  • Course-Specific Entry Requirement: N/A

Students studying fully online: To meet the above requirements please provide a passport or other valid identify documentation when applying to study with Pacific Training Group. You will also be required to undertake an LLN questionnaire after we have received your application. Once enrolment is confirmed, you will need to use your laptop and internet to undertake your course.

Students studying on a student visa: To meet the above requirements please provide a passport, certificate of your highest level of study, and any English test that you have undertaken when applying to study with us. If you are unsure of what you need to provide please click the link below or contact us; we will also contact you if further information is required. Once enrolment is confirmed, you will need to use your laptop and internet to undertake your course.

Click here for more details on meeting PTG’s entry requirements.

Free access to the AMI SME Marketing Hub

When you study the Diploma of Social Media Marketing you will receive free access to the Australian Marketing Institute (AMI) small to medium sized enterprise (SME) Marketing Hub for one year. This will give you access to new content, resources, and virtual events on a regular basis.

What is AMI SME Marketing Hub?
The AMI SME Marketing Hub is an online platform tailored specifically for professionals working in small and medium-sized businesses who want to learn marketing skills, tips and strategies necessary to generate better results from marketing initiatives.

Price and Payment Options
Online
Full Course Fee-
Per Term-
Monthly (- payments)-
Fortnightly (- payments)-
Weekly (- payments)-
Sydney
Full Course Fee-
Per Term (- payments)-
Monthly (- payments)-
Fortnightly-
Weekly -
Gold Coast
Full Course Fee-
Per Term (- payments)-
Monthly (- payments)-
Fortnightly-
Weekly-

Additional fees:

  • Enrolment fee: $100 AUD (Normally $200) paid at time of enrolment (On-Campus) and $50 AUD (Online)
  • Material fee: Material Fees are currently waived. (Normally $100 AUD paid at time of commencement) (On-Campus) and No material fee for online courses
  • Discounts are available for upfront payments
  • On-Campus payment plans include a 12.5% discount.
English Language Pathway

If you don’t yet meet our English Entry requirements, we can help get you there. We’ve partnered with Sunshine Coast International College (SCIC) to offer non-English speaking students the chance to work on their English language skills either on-campus in Australia or online from anywhere in the world before progressing through to any of our vocational online or blended courses. You can learn more about our English Pathways Program

Further Study

Upon successful completion, students of PTG’s 10931NAT Diploma of Digital Marketing can progress to equivalent or higher-level qualifications offered by PTG which include:

  • BSB50820 Diploma of Project Management
  • 10904NAT Diploma of Social Media Marketing
  • ICT60220 Advanced Diploma of Information Technology (Cyber Security)
  • 10747 Advanced Diploma of Applied Blockchain
  • BSB60420 Advanced Diploma of Leadership and Management
  • BSB60720 Advanced Diploma of Program Management
  • BSB60520 Advanced Diploma of Marketing and Communication
  • SIT60216 Advanced Diploma of Event Management
  • SIT60316 Advanced Diploma of Hospitality Management

Explore our other Marketing & Communication courses here:

What our students say

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