PTG Online
Sydney 
Diploma of Social Media Marketing
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Diploma of Social Media Marketing
Social media has revolutionised the way in which we create, consume, and share information and has fundamentally changed the way in which people across the world communicate with each other.
Social media marketing allows organisations to communicate and engage with their target audience on a personal level as frequently as they desire, creating a significant opportunity to foster relationships, increase sales leads and ultimately drive revenue. In today’s rapidly evolving business and technology landscape, organisations need to take advantage of the incredible opportunities that social media has to offer.
Gain skills that can be used anywhere
Learn in a style that suits you
Get the qualifications that employers want
With the Diploma of Social Media Marketing course, you develop the knowledge and skills required to build successful marketing, communication and implementation strategies using social media and other marketing tools. You learn how to apply your knowledge in an organisational setting or to a diverse range of businesses and clients, using the tools and templates provided in the course.
If you’re looking for an exciting career with plenty of room for growth, social media marketing is the perfect field for you. Pacific Training Group’s social media marketing and digital marketing courses are designed to meet global standards that define the necessary skills and capabilities required of today’s marketing professionals.
Duration
This course is designed to be completed within 1 year.
Study Mode
This course is delivered in a blended mode consisting of Online and on Campus study in Sydney or the Gold Coast.
This course is also available to be completed 100% online.
Areas Covered
- End to end social media education
- Manage blog and content marketing
- Mainstream social media marketing strategies
- Niche social media marketing strategies
- Strong personal brand in social media
- Email marketing
- Marketing communication plan
- Market trends and developments
- Undertake project work
Course Units
- NAT10904001 – Content marketing
- SIRXMKT006 – Develop a social media strategy
- NAT10904002- Organic social media marketing
- NAT10904003 – Paid social media advertising
- NAT10904004 – Personal brand marketing
- NAT10904005 – Social media conversion strategies
- BSBMKG541 – Identify and evaluate marketing opportunities
- BSBMKG555 – Write persuasive copy
- BSBPMG430 – Undertake project work
Career Opportunities
Career Opportunities for graduates include:
- Digital Marketing Manager
- Social Media Consultant
- Content Marketing Manager
- Social Media Community Manager
- Social Media Coordinator
- Client Services Director
- Marketing and Social Media Strategist
- Digital Marketing Strategist
- Marketing Director
Trainers
Simon Rodie
Trainer and Assessor
Steven Shilling
Trainer and Assessor
Entry Requirements
To ensure that you have every opportunity to succeed in your studies, we need to make sure that your knowledge and skills are right for your chosen qualification. So when you apply for our courses, we will ask for evidence that shows you meet the following requirements:
- Age: 18 years or above
- Education: Completion of at least 11 years of formal schooling
- English: An upper-intermediate level of English or higher
- Equipment: Laptop computer and access to internet connection to study in class and/or online.
- Course-Specific Entry Requirement: N/A
Students studying fully online: To meet the above requirements please provide a passport or other valid identify documentation when applying to study with Pacific Training Group. You will also be required to undertake an LLN questionnaire after we have received your application. Once enrolment is confirmed, you will need to use your laptop and internet to undertake your course.
Students studying on a student visa: To meet the above requirements please provide a passport, certificate of your highest level of study, and any English test that you have undertaken when applying to study with us. If you are unsure of what you need to provide please click the link below or contact us; we will also contact you if further information is required. Once enrolment is confirmed, you will need to use your laptop and internet to undertake your course.
Click here for more details on meeting PTG’s entry requirements.
Free access to the AMI SME Marketing Hub
When you study the Diploma of Social Media Marketing you will receive free access to the Australian Marketing Institute (AMI) small to medium sized enterprise (SME) Marketing Hub for one year. This will give you access to new content, resources, and virtual events on a regular basis.
What is AMI SME Marketing Hub?
The AMI SME Marketing Hub is an online platform tailored specifically for professionals working in small and medium-sized businesses who want to learn marketing skills, tips and strategies necessary to generate better results from marketing initiatives.
Price and Payment Options
| Online | |
|---|---|
| Full Course Fee | $3360 $1200 |
| Per Term | - |
| Monthly (12 payments) | $280 $100 |
| Fortnightly (24 payments) | $140 $50 |
| Weekly (48 payments) | $70 $25 |
| Sydney | |
|---|---|
| Full Course Fee | $5600 |
| Per Term (4 payments) | $1400 |
| Monthly (10 payments) | $560 |
| Fortnightly | - |
| Weekly | - |
| Gold Coast | |
|---|---|
| Full Course Fee | $5600 |
| Per Term ( payments) | $1400 |
| Monthly (10 payments) | $560 |
| Fortnightly | - |
| Weekly | - |
Additional fees:
- Enrolment fee: $100 AUD (Normally $200) paid at time of enrolment (On-Campus) and $25 AUD (Online)
- Material fee: Material Fees are currently waived. (Normally $100 AUD paid at time of commencement) (On-Campus) and No material fee for online courses
- Discounts are available for upfront payments
- On-Campus payment plans include a 12.5% discount.
English Language Pathway
If you don’t yet meet our English Entry requirements, we can help get you there. We’ve partnered with Sunshine Coast International College (SCIC) to offer non-English speaking students the chance to work on their English language skills either on-campus in Australia or online from anywhere in the world before progressing through to any of our vocational online or blended courses. You can learn more about our English Pathways Program
Further Study
Successfully complete 10904NAT Diploma of Social Media Marketing and enjoy guaranteed entry into our BSB61315 Advanced Diploma of Marketing and Communication.
Alternatively, students who complete this Diploma of Social Media Marketing can get up to 8 total credits toward a University Degree from the following schools:
- Southern Cross University
- Edith Cowan University
- Australian Institute of Higher Education
- Melbourne Polytechnic
Explore our other Digital Marketing and Communication courses here:
What our students say
“Approachable staff and trainers, excellent location, and world-class curriculum!”
Event Management Student
“Pacific Training Group is just fantastic as I love networking and this gives me the opportunity to meet important people in the industry which is definitely one of the most important things in our current job market.”
Hospitality Management Student
"I was attending Zoom seminar session on Tuesday with Leanne Wiseman which was brilliantly done."
Hospitality Management Student
"The Leadership and Management course subjects have taught me valuable skills and techniques that I have already implemented in my workplace, so I know the knowledge is very useful. "
Leadership and Management Student
