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Diploma of Social Media Marketing

Apply today to receive a scholarship worth 25% of your course fees!

Apply before 31 March 2023 to save.

On Campus (CRICOS) Courses enter the code CAMPUS25 when applying online.
Online Courses enter the code PTG20 to save 20% when you pay in full.
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Diploma of Social Media Marketing

Social media has revolutionised the way in which we create, consume, and share information and has fundamentally changed the way in which people across the world communicate with each other.

Social media marketing allows organisations to communicate and engage with their target audience on a personal level as frequently as they desire, creating a significant opportunity to foster relationships, increase sales leads and ultimately drive revenue. In today’s rapidly evolving business and technology landscape, organisations need to take advantage of the incredible opportunities that social media has to offer.

Gain skills that can be used anywhere

Learn in a style that suits you

Get the qualifications that employers want

With the Diploma of Social Media Marketing course, you develop the knowledge and skills required to build successful marketing, communication and implementation strategies using social media and other marketing tools. You learn how to apply your knowledge in an organisational setting or to a diverse range of businesses and clients, using the tools and templates provided in the course.

If you’re looking for an exciting career with plenty of room for growth, social media marketing is the perfect field for you. Pacific Training Group’s social media marketing and digital marketing courses are designed to meet global standards that define the necessary skills and capabilities required of today’s marketing professionals. 


This course is designed to be completed within 1 year. 

Study Mode

This course is delivered in a blended mode consisting of Online and on Campus study in Sydney or the Gold Coast.

This course is also available to be completed 100% online.

Areas Covered
  • End to end social media education 
  • Manage blog and content marketing 
  • Mainstream social media marketing strategies 
  • Niche social media marketing strategies 
  • Strong personal brand in social media 
  • Email marketing 
  • Marketing communication plan 
  • Market trends and developments 
  • Undertake project work 
Course Units
  • NAT10904001 – Content marketing
  • SIRXMKT006 – Develop a social media strategy
  • NAT10904002- Organic social media marketing
  • NAT10904003 – Paid social media advertising
  • NAT10904004 – Personal brand marketing
  • NAT10904005 – Social media conversion strategies
  • BSBMKG541 – Identify and evaluate marketing opportunities
  • BSBMKG555 – Write persuasive copy
  • BSBPMG430 – Undertake project work
Career Opportunities

Career Opportunities for graduates include:

  • Digital Marketing Manager 
  • Social Media Consultant 
  • Content Marketing Manager 
  • Social Media Community Manager 
  • Social Media Coordinator 
  • Client Services Director 
  • Marketing and Social Media Strategist 
  • Digital Marketing Strategist 
  • Marketing Director 

Simon Rodie

Trainer and Assessor

With over 20 years’ experience working as a vocational trainer at a range of RTO’s, Simon has a true passion for teaching in both a face to face and online capacity.

He has a had an exciting career to date working in advertising, sales and marketing, media and communications, education and training in diverse range of industries.

Simon has worked with organisations that include McCann-Erickson, Saatchi and Saatchi, News Limited, Consolidated Press, Ted Noffs Foundation, Wesley Mission, Kaplan International Colleges, Open Colleges, RailCorp and Sydney Ferries.

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Steven Shilling

Trainer and Assessor

Steven is a passionate educator with a decade of experience in VET education in the fields of Digital Marketing, Social Media, Leadership & Management, Project Management, and AR & VR Software Development. Over the course of his career, he has cultivated experiences that allow him to deliver training at a high level to both domestic and international students through online and face-to-face environments.

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Entry Requirements

To ensure that you have every opportunity to succeed in your studies, we need to make sure that your knowledge and skills are right for your chosen qualification. So when you apply for our courses, we will ask for evidence that shows you meet the following requirements:

  • Age: 18 years or above
  • Education: Completion of at least 11 years of formal schooling
  • English: An upper-intermediate level of English or higher
  • Equipment: Laptop computer and access to internet connection to study in class and/or online.
  • Course-Specific Entry Requirement: N/A

Students studying fully online: To meet the above requirements please provide a passport or other valid identify documentation when applying to study with Pacific Training Group. You will also be required to undertake an LLN questionnaire after we have received your application. Once enrolment is confirmed, you will need to use your laptop and internet to undertake your course.

Students studying on a student visa: To meet the above requirements please provide a passport, certificate of your highest level of study, and any English test that you have undertaken when applying to study with us. If you are unsure of what you need to provide please click the link below or contact us; we will also contact you if further information is required. Once enrolment is confirmed, you will need to use your laptop and internet to undertake your course.

Click here for more details on meeting PTG’s entry requirements.

Free access to the AMI SME Marketing Hub

When you study the Diploma of Social Media Marketing you will receive free access to the Australian Marketing Institute (AMI) small to medium sized enterprise (SME) Marketing Hub for one year. This will give you access to new content, resources, and virtual events on a regular basis.

What is AMI SME Marketing Hub?
The AMI SME Marketing Hub is an online platform tailored specifically for professionals working in small and medium-sized businesses who want to learn marketing skills, tips and strategies necessary to generate better results from marketing initiatives.

Price and Payment Options
Full Course Fee$3360 $1200
Per Term-
Monthly (12 payments)$280 $100
Fortnightly (24 payments)$140 $50
Weekly (48 payments)$70 $25
Full Course Fee$5600
Per Term (4 payments)$1400
Monthly (10 payments)$560
Weekly -
Gold Coast
Full Course Fee$5600
Per Term ( payments)$1400
Monthly (10 payments)$560

Additional fees:

  • Enrolment fee: $100 AUD (Normally $200) paid at time of enrolment (On-Campus) and $25 AUD (Online)
  • Material fee: Material Fees are currently waived. (Normally $100 AUD paid at time of commencement) (On-Campus) and No material fee for online courses
  • Discounts are available for upfront payments
  • On-Campus payment plans include a 12.5% discount.
English Language Pathway

If you don’t yet meet our English Entry requirements, we can help get you there. We’ve partnered with Sunshine Coast International College (SCIC) to offer non-English speaking students the chance to work on their English language skills either on-campus in Australia or online from anywhere in the world before progressing through to any of our vocational online or blended courses. You can learn more about our English Pathways Program

Further Study

Successfully complete 10904NAT Diploma of Social Media Marketing and enjoy guaranteed entry into our BSB61315 Advanced Diploma of Marketing and Communication.

Alternatively, students who complete this Diploma of Social Media Marketing can get up to 8 total credits toward a University Degree from the following schools:

  • Southern Cross University
  • Edith Cowan University
  • Australian Institute of Higher Education
  • Melbourne Polytechnic

Explore our other Digital Marketing and Communication courses here:

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