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Identify and Evaluate Marketing Opportunities

This MicroCredential will guide you in the world of marketing. You’ll be able to identify, evaluate and take advantage of different opportunities for success by assessing market data with an eye towards understanding what kind of changes might work best on your end. You’ll learn how you can make a good decision with your decisions – gathering proper information so that you work objectively on each opportunity instead of just choosing what looks good on paper or in an ad campaign.

Identify and Evaluate Marketing Opportunities

This MicroCredential will guide you in the world of marketing. You’ll be able to identify, evaluate and take advantage of different opportunities for success by assessing market data with an eye towards understanding what kind of changes might work best on your end. You’ll learn how you can make a good decision with your decisions – gathering proper information so that you work objectively on each opportunity instead of just choosing what looks good on paper or in an ad campaign.

Study Mode

This course is 100% online and can be completed at a time convenient to you.

Duration

This course is designed to be completed in 5 weeks.

Topics Covered
  • Explore marketing opportunities
    Analyse information on the market and the business needs for marketing opportunities. Identify potential new markets and apply innovative approaches that are relevant to the development of potential marketing opportunities.
  • Evaluate marketing opportunities
    Identify and analyse opportunities for organisational fit, analyse the viability of each opportunity, and select marketing opportunities according to the outcomes of viability analysis, return on investment and competition.
  • Evaluate required changes to current operations
    Incorporate the feedback received for current operations and take advantage of viable marketing opportunities.
Who is this suitable for?

This is the perfect taster course for anyone that is looking to get into a Marketing role. This unit will also suit individuals that are working in a supervisory, management, marketing or advertising role within a marketing or advertising team or media organisation. It would also be beneficial for small business owners along with anyone that is responsible for increasing the marketing efforts within a business or organisation.

What to expect while studying a MicroCredential

We are here to help you take your career to new heights. At PTG, we provide real-world skills and knowledge so everyone can pursue their dreams. You don’t need any previous experience or certifications – just come on board with us now. Our courses are designed with flexibility in mind, study from anywhere, whenever possible, thanks to our virtual classroom environment which allows students from all around the world to learn with us.

You’ll be assessed for these MicroCredentials using a variety of tasks to determine your understanding and skills. You will have to show that you understand the material and can apply what’s being taught in order to pass your assessments, which means it takes more than just memorising facts or completing exercises without understanding why they’re useful – this really is about demonstrating your knowledge with evidence as well. On satisfactory completion of your MicroCredential, you will gain a Statement of Attainment, and you can use this as as a credit toward further study should you want to continue your learning.

Our support team are here to help you during your course and they are available by phone or email 5 days a week. Our Award winning trainers also ensure that every student gets the best experience possible. Don’t worry- we’ll be on this journey with you!

 

 

The benefits of taking this course

Our microcredential courses can be completed on your schedule and will give you the specific industry experience that you need to excel in your role. These short courses are packed full of interesting information, videos, quizzes and activities to really help you get the most out of your course. You will also have access to our student support team who will be more than happy to assist you with any questions that you may have. Best of all, when you complete your microcredential, you will get a Statement of Attainment to help you stand out from the crowd and get ahead in your career.

Further Study Options

If you enjoy this micro course, then a great option would be to move on to our Statement of Attainment in Marketing and Communication. Please chat to our team to find out how.

You could also advance to our Diploma of Social Media Marketing or our Advanced Diploma in Marketing & Communication to gain a formal qualification. . You can view these courses here.

Payment Option

1 x Single Payment

AUD $1000 AUD $800

Apply now

This course will commence on 1 December 2021

Explore our other Marketing & Communication MicroCredential Courses here:

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