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Establish and Monitor the Marketing Mix

Marketing is a crucial component of any company’s success. The marketing mix is a set of tools that can be used by marketers in order to identify potential customers as well as create and measure advertising campaigns but knowing how to put all of those pieces together isn’t always easy! This MicroCredential will cover the skills and knowledge required for identifying an effective marketing mix, as well as creating it! It is a must have for anyone looking to get ahead in their competitive marketplace.

Establish and Monitor the Marketing Mix

Marketing is a crucial component of any company’s success. The marketing mix is a set of tools that can be used by marketers in order to identify potential customers as well as create and measure advertising campaigns but knowing how to put all of those pieces together isn’t always easy! This MicroCredential will cover the skills and knowledge required for identifying an effective marketing mix, as well as creating it! It is a must have for anyone looking to get ahead in their competitive marketplace.

Study Mode

This course is 100% online and can be completed at a time convenient to you.

Duration

This course is designed to be completed in 5 weeks.

Topics Covered
  • Prepare the marketing mix
    Identify a potential customer base and key pressure points, test effects of the components of the marketing mix on each other along with their importance to the customer base. Select a suitable marketing mix.
  • Implement the marketing mix
    Identify required resources and establish strategies for monitoring marketing activities.
  • Monitor the marketing mix
    Assess marketing performance against targets for the task objectives. Compare and record variances in marketing revenue and costs against the budget. Prepare and present marketing reports indicating ongoing progress toward marketing objectives.
Who is this suitable for?

This is the perfect taster course for anyone that is looking to get into a Marketing role. This unit will also suit individuals that are working in a supervisory, management, marketing or advertising role within a marketing or advertising team or media organisation. It would also be beneficial for small business owners along with anyone that is responsible for increasing the marketing efforts within a business or organisation.

What to expect while studying a MicroCredential

We are here to help you take your career to new heights. At PTG, we provide real-world skills and knowledge so everyone can pursue their dreams. You don’t need any previous experience or certifications – just come on board with us now. Our courses are designed with flexibility in mind, study from anywhere, whenever possible, thanks to our virtual classroom environment which allows students from all around the world to learn with us.

You’ll be assessed for these MicroCredentials using a variety of tasks to determine your understanding and skills. You will have to show that you understand the material and can apply what’s being taught in order to pass your assessments, which means it takes more than just memorising facts or completing exercises without understanding why they’re useful – this really is about demonstrating your knowledge with evidence as well. On satisfactory completion of your MicroCredential, you will gain a Statement of Attainment, and you can use this as as a credit toward further study should you want to continue your learning.

Our support team are here to help you during your course and they are available by phone or email 5 days a week. Our Award winning trainers also ensure that every student gets the best experience possible. Don’t worry- we’ll be on this journey with you!

 

 

The benefits of taking this course

Our microcredential courses can be completed on your schedule and will give you the specific industry experience that you need to excel in your role. These short courses are packed full of interesting information, videos, quizzes and activities to really help you get the most out of your course. You will also have access to our student support team who will be more than happy to assist you with any questions that you may have. Best of all, when you complete your microcredential, you will get a Statement of Attainment to help you stand out from the crowd and get ahead in your career.

Further Study Options

If you enjoy this micro course, then a great option would be to move on to our Statement of Attainment in Marketing and Communication. Please chat to our team to find out how.

You could also advance to our Diploma of Social Media Marketing or our Advanced Diploma in Marketing & Communication to gain a formal qualification. . You can view these courses here.

Payment Option

1 x Single Payment

AUD $1000 AUD $800

Apply now

This course will commence on 1 December 2021

Explore our other Marketing & Communication MicroCredential Courses here:

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