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Instagram Marketing

Rapidly scale your followers, maximise engagement and generate income through direct-sales and collaborations.

Study Mode

This course is 100% online and can be completed at a time convenient to you.


This course is designed to be completed in 20 hours.

Delivered by

Social Media College

About the Course

Developed By Experts
Proven Income & Follower Growth Strategies
Learn By Doing, Not Listening

Rapidly scale your followers, maximise engagement and generate income through direct-sales and collaborations.

Learn how to:

  • Create engaging Instagram profiles
  • Build an active following online
  • Monetise your Instagram account
  • Convert followers to paying customers
  • Maximise Instagram engagements

Why study Instagram marketing?

Accelerate Your Career

  • Develop in-demand skills to leverage new, high-paying employment opportunities

Practical Experience

  • Access comprehensive strategies, tools and templates to grow your business

Delivery Format

  • Led by expert instructor
  • Learn your way: Video, audio or written
  • Learn by doing: Immediately applicable activities
  • Hands on templates to create your growth strategy
What You’ll Learn

Welcome and Introduction

Turn your account from ‘everyday use’ into a strategic marketing tool.

  1. Set Up Your Profile
    Set up an Instagram Business account and optimise your profile.
  2. Strategy and Algorithm
    Determine how a post is processed and ranked by the algorithm to create your strategy.
  3. Create Great Content
    Create captivating photo and video content in a consistent grid that appeals to your target market.
  4. Plan and Schedule
    Gather data from Instagram Insights and organise a monthly content calendar.
  5. Build Your Following
    Identify the main ways to gain real followers, while optimising post captions and hashtags.
  6. Influencers and Collaborations
    Set up successful influencer campaigns and effective methods of engagement and partnerships.
  7. Paid Ads
    Use Facebook Ads Manager to set up your own paid ad campaign.
  8. Analytics and Monetisation
    Learn to understand and measure the metrics that increase profile growth. 
Who is this suitable for?

This course is suitable for those who want to learn how to grow and scale your business using Instagram. 

Instagram Influencers

  • Create new income sources
  • Partner with key brands
  • Produce successful campaigns


  • Build an awesome online brand
  • Identify the perfect customer
  • Generate sales through Instagram

Marketing Professionals

  • Create new income sources
  • Engage Instagram Influencers
  • Establish a reputable online brand
Further Study

Why not move on to our other exciting Social Media short courses? Want to gain a formal Qualification? Give our 10904NAT Diploma of Social Media Marketing a go.

Find out more here.


Will I learn how to measure my results/engagement on Instagram?
Yes, you’ll learn to understand the metrics that increase growth, not only that, you’ll also learn how to configure posts for engagement, as well as how to create great content and come up with a specific Instagram strategy and much more.

I’m just comparing at the moment – why does this course stand out over other workshops or Instagram courses?
This course is developed by industry experts, you learn by doing and just not listening or reading, and you will develop in-demand skills to leverage new, exciting employment or business opportunities.

Is it all just theory?
No, right through the course you’ll learn by doing. There’s checklists and templates, discussions, activities and action planning. You’ll walk away with a comprehensive set of resources that you’ll know how to put to work and a clear plan that you can put into action.

Payment Option

1 x Single Payment

AUD $795 AUD $775

Explore our other Marketing & Communication courses here: