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LinkedIn Marketing

Establish yourself as an industry expert, create an engaging content marketing strategy, identify key connections and maximise sales opportunities.

Study Mode

This course is 100% online and can be completed at a time convenient to you.


This course is designed to be completed in 20 hours.

Delivered by

Social Media College

About the Course

Learn from leading Social Media experts
Our course leaders are experts in using LinkedIn to generate brand reach and awareness as well as lead generation and new pipeline sales opportunities.

Join a community of like-minded business experts
Share your experiences with other students on the LinkedIn course in our vibrant Facebook community.

Use your LinkedIn strategy with immediate effect
Access the tools, templates and exercises we provide, turning them into powerful marketing strategies for your LinkedIn profile.

Key Benefits
After you’ve completed this online course, you’ll learn the essential skills to become a professional LinkedIn user.

  • Understand the key to LinkedIn profiles that attracts views
  • Use your profile as a way to engage prospective customers
  • Create and execute a LinkedIn content strategy
  • Build your personal brand’s authority and reputation to increase trust
  • Identify new clients and new business opportunities
  • Get discovered through organic LinkedIn searches
  • Access tools and templates to maximise efficiency
  • Establish business pages that attract engaged audiences
  • Develop a network of ambassadors who promote your services
  • Access our vibrant Facebook group of like-minded marketers
  • Become a member of SMC’s alumni network
  • Add your SMC Certificate of Completion to LinkedIn
What You’ll Learn
  1. An Introduction to LinkedIn Strategy
    Understand the value and opportunities LinkedIn can offer.
  2. The LinkedIn Landscape
    Learn why LinkedIn isn’t like other social media platforms and why this is important.
  3. Creating Great Content
    Understand what people using LinkedIn are looking for – and how to create it.
  4. Develop a Professional Profile
    Construct an authoritative and professional profile that attracts the right audience.
  5. Using Your Profile Effectively
    Take your profile to the next level and turn it into your greatest marketing asset.
  6. Marketing Through Company Pages
    Develop a content strategy for your business or personal brand that builds reach, awareness and sales.
  7. LinkedIn Paid Advertising
    Learn how to promote campaigns that create new business opportunities.
  8. Community Management
    Create a network of professionals who promote the products or services you offer.
  9. Understanding LinkedIn Analytics
    Measure results and adjust your strategies to increase effective use of LinkedIn.
Who is this suitable for?

Self-Employed/Freelancers looking to create a professional presence and identify new business opportunities.

Business Owners who need to develop a strong personal brand, new lead generation techniques and convert enquiries into sales.

Sales Professionals needing help to identify key decision makers and budget holders while building a network of prospects.

Further Study

Why not move on to our other exciting Social Media short courses? Want to gain a formal Qualification? Give our 10904NAT Diploma of Social Media Marketing a go.

Find out more here.


Why is LinkedIn better for my business than Instagram or Facebook?
Right now, LinkedIn is going through a huge change. If you can confidently convey your message, you will be able to connect, influence and convert people in your target audience. LinkedIn is currently the #1 channel that B2B marketers use to distribute content.

Will I be taught how to create a professional profile?
Yes, we will teach you not only that, but also how to build an engaged audience through LinkedIn, how to identify key connections, establish authority through content, and how to generate new sales opportunities.

Do I need to go through some study material beforehand?
Not really, however you need to select an organisation that you would want to work on for this course. This could be your own business, future business, an organisation you are currently working for, a hypothetical business or your own personal brand.

Is it all just theory?
No, right through the course you’ll learn by doing. There’s checklists and templates, discussions, activities and action planning. You’ll walk away with a comprehensive set of resources that you’ll know how to put to work and a clear plan that you can put into action.

Payment Option

1 x Single Payment

AUD $795 AUD $775

Learn more about this course

Explore our other Marketing & Communication courses here: