YouTube Marketing

A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops.

Study Mode

This course is 100% online and can be completed at a time convenient to you.

Duration

This course is designed to be completed in 20 hours.

Delivered by

Social Media College

About the Course

Our specially-designed course has been created for any freelancer, agency or small-medium business, looking to unlock the power of YouTube marketing.

Learn from leading YouTube experts
Our course leaders are experts in using YouTube Content Marketing and Advertising to increase reach, build brand awareness, gain subscribers and generate new sales.
Use your YouTube strategy immediately
Implement the strategies, templates, and content tips, used on this course and apply them to your YouTube Channel.
Join a community of like-minded business experts
Share your experiences with other students on the YouTube Marketing course in our vibrant Facebook community.

Why you need to learn – YouTube Marketing

Generate increased customers and sales
Amplify the effectiveness of campaigns
Show up in more search results

What You’ll Learn

YouTube Overview
A YouTube overview including features and advantages.
Core Features
Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts.
Organic Implementation
Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience.
Paid Advertising
Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns.
Video Production
Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails.
Building Engagement
Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement.
Growing Your Channel
Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity and other ways to grow your channel.
Analytics and Reporting
Optimise your campaigns with analytics and insights. Report on key metrics.

Who is this suitable for?

This course is suitable for those who want to learn how to grow and scale your business using YouTube.

Business owners and freelancers
Time poor and looking to establish their presence on YouTube and create new opportunities through targeted adverts & engaging video.

Agencies
Looking to generate new and improved revenue streams and want to dominate the social media agency scene with expertise that outperforms the competition.

Influencers
Looking to rapidly grow their followers and monetise their YouTube profiles through collaboration and marketing funnels.

Marketing professionals
Looking to increase ROI for existing clients and demonstrate advanced knowledge of campaign management and analytics to prospective customers

Further Study

Why not move on to our other exciting Social Media short courses? Want to gain a formal Qualification? Give our 10904NAT Diploma of Social Media Marketing a go.

Find out more here.

FAQ's

I’ve spent some time on YouTube, but I haven’t really reached a positive ROI. Will this course help me achieve that?
Yes, with over 2 billion logged-in monthly users on YouTube, we’ll show you how to generate increased customers and sales, maximise the effectiveness of your videos, and reach a wider as well as more engaged audience.

Is it all just theory?
No! Right through the course you’ll learn by doing. There’s checklists and templates, discussions, activities and action planning. You’ll walk away with a comprehensive set of resources that you’ll know how to put to work and a clear plan that you can put into action.

Will I learn how to create a YouTube channel?
Yes. You’ll learn how to set up a branded YouTube channel via a Google account, how to upload videos and we’ll look at Paid, Owned and Earned advertising options and how this can turn your views into loyal customers or clients.

Will I learn how to make YouTube videos?
Yes. You’ll learn all about the video production stages of making YouTube videos, from planning and scripting to camera and lighting recommendations, content ideas and tips from some of the top YouTubers.

Does the course provide real-life Case Studies?
Yes. The course is packed full of real-life examples and case studies including GoPro, Disney, American Vogue so you can learn exactly what you should and shouldn’t do when making YouTube videos.