Even if a company has the best products or services in the world, it won’t matter if potential customers are unaware of their existence. Marketing professionals devise strategies to disseminate information and distinguish a brand from the crowd. The demand for skilled and qualified marketing professionals is high and this in turn creates new job opportunities for those who want to work in this field.
Because there are so many job opportunities in the marketing industry, it is ideal for job seekers. Future growth for marketing professionals is expected to be very strong as the industry continues to expand and overlap with other aspects of the business. If you want to land a high-paying marketing job, keep reading.
There are many different types of marketing jobs available in Australia. With so many alternatives, it can be difficult to choose the best-paying ones! Whatever your background, skills, or strengths are, chances are there is a marketing role out there that would be a good fit for you. To help you decide on which marketing career path to take, we’ve produced a list of Australia’s highest-paying marketing positions.
We’ll also go over some pointers on how to make yourself stand out from the crowd.
Without further ado, let’s get started!
Marketing Manager (Average Yearly Salary: $163,000)
A marketing manager is in charge of the promotion and positioning of a brand or the products and services offered by a company. Marketing management is primarily hired to increase the number of customers who buy from the company and to raise brand awareness through the creation of marketing campaigns.
According to salary explorer, a Marketing Managers pay in Australia ranges from $83,000 to $251,000. The average wage is $163,000 in Australian dollars, which may include housing and transportation. Salaries for a marketing manager vary greatly depending on experience, abilities, and region.
On average, someone with two to five years of experience in this field experiences a salary increase of up to 31%.
Creative Manager (Average Yearly Salary: $104,000)
A Creative Manager inspires and motivates their team to create visual and audio materials for use in advertising campaigns. They are responsible for managing the production process by overseeing all designs that go into any media project as well as photography or video editing required to produce quality content with tight deadlines. This includes people under them who carry out tasks like layout design needed before artwork is ready and may also include the creation of engaging social media posts throughout the organisation’s campaign which increase brand awareness among potential clients.
The average yearly salary of a creative marketing lead is around $104,000, ranging from $54,300 to $160,000 AUD, and is dependent on one’s skills, experience and location. Someone with two to five years of experience typically earns up to 34% more.
Marketing Project Manager (Average Yearly Salary: $103,000)
A Marketing Project Manager is a Project Manager who specialises in marketing campaign development, management, and execution. They are in charge of bringing the strategist’s vision to life.
A marketing project manager earns around $103,000 annually according to salary explorer. With the right qualifications in project management and marketing, a professional in this field can get an average salary increase of 10%.
Search Marketing Strategist (Average Yearly Salary: $143,000)
Search Marketing Strategists are also referred to as SEO Strategists. They are primarily responsible for planning and implementing marketing tactics to increase visibility and engagement through effective content on internet-enabled devices and interfaces. They analyse search query patterns, as well as other Internet-based content to better understand user intent and measure outcomes for continuous improvement and better rankings on search engines.
The average yearly salary of a Search Marketing Strategists is around $143,000. Experience, education, and location are big factors that impact a strategist’s salary. The demand for experts in this area has continuously increased over the years (43% increase in 2018) which makes it an exciting career move in the digital marketing space.
Social Media Manager (Average Yearly Salary: $93,200)
This role did not exist a decade ago. More businesses are embracing social media for customer acquisition, and social media management is frequently required. Social media managers grow businesses through social networks such as Facebook, Instagram, LinkedIn, and Twitter by setting specific goals such as “increase website traffic” or “optimise brand awareness.”
Social media managers are in charge of representing a company as the sole voice of the brand across social channels. They respond to comments, put together campaigns, and create content. These professionals advise businesses on how to improve their online presence.
Salaries in this field range from $48,500 to $143,000 AUD per year, with an average of $93,200. Pay grades vary greatly according to experience, skills, experience, and location. A Social Media Manager with qualifications can expect to earn at least 14% more than those without.
The first step to becoming a marketer in Australia
As the Australian digital marketing landscape changes and evolves, so too does the fact that industries require a high level of expertise. In a previous article, we’ve outlined the steps on how to land a digital marketing role in Australia. If you want to jumpstart your career and take the first step in building a successful future as an Australian Marketing professional, learn the skills with us and obtain the qualification you need to stand out.
Whether you’re looking for entry-level or senior-level positions, or even if you are starting up your own business, our diploma and advanced diploma courses will teach you skills that employers want to see on your resume. To find out more about how we can help turn your idea into reality contact us today to get started!</p